Hej!
Skincare is our everyday best friend — applied, swiped, and trusted every single day.
What is — and what isn't — in our skincare shapes the health of our skin, our body, and our planet. We believe care should be gentle and effective — products you can reach for, year after year, with confidence in what's inside.
Fojj thrived from a simple bedrock — skincare that is clean and green.
Two beliefs hold everything together: focus on what's in the formula, and stay honest about what's left out.
We focus on what's in the formula — ingredients chosen with care and formulated to EU standards. We pair well-studied natural ingredients with high-quality synthetics at meaningful levels. Every ingredient must earn its place — unless its purpose is clear and well-supported, it's a "Thank you, next" from us.
Clean means we're just as focused on what's left out. We choose to formulate without the 1,000+ substances restricted under EU cosmetics regulations, and the 15,000+ ingredients flagged by EWG — steering clear of anything harmful or merely questionable, synthetic or natural.
Fojj believes skincare is for everyone — women and men, every age, adults and kids. We're committed to gentle-but-effective care that's accessible to all: a great product at a fair price, made without the ingredients we choose to avoid.
From getting to know us, to unboxing your package, to the first swipe on your skin — we want every moment to feel good. Until the last drop, we try not to waste — easing our footprint with more thoughtful, lower-impact packaging.
Skincare should fit naturally into everyday life — not complicate it.
Routines have grown overwhelming: more steps, more products, more trends to chase. So Fojj offers a simpler approach — care designed to be gentle, versatile, and easy to share across different people and lifestyles. Not perfection or performance-driven beauty. Honest care that feels effortless, inclusive, and real.
Natural ingredients chosen for their skin benefits, paired with high-quality synthetics at meaningful concentrations — formulas built to perform, not just to market.
Genderless and gentle — husband included, and designed to stay part of your routine through life's different stages. Some formulas are made to be mild enough for younger, sensitive skin.
"Clean enough for the people you love most."
Formulated to EU cosmetics standards — leaving out questionable and restricted ingredients — BPOM-notified, Halal-certified, and fragrance-free, with a short, fully-disclosed ingredient list.
Weightless hydration that helps strengthen the skin barrier — light enough to reach for every day, morning and night.
Multiple molecular weights for hydration that reaches across skin's layers.
Helps reinforce the skin's natural barrier and keep moisture in.
Pro-vitamin B5 to soothe and keep skin comfortable.
A gentle, hydrating all-over cleanser for the whole family — leaves skin clean, never tight.
A well-studied multitasker that supports a visibly balanced, even look.
Pro-vitamin B5 to soften and soothe as it cleanses.
A natural sugar that helps skin hold on to moisture.
Full of Joy Journey
That wholesome belief is what Fojj stands for. And Fojj — pronounced /foy/ — also means "wow" in Swedish. From the very first hello to the last drop, it's all about a joyous experience: for you, and for everyone around you.
From concepting to testing, every product is approved by you. We count on our dearest Familjj to keep us improving — because we won't change the world alone, but every single step matters.
Always open to your feedback — come say hej.
@fojjskin ↗
