Fojj /foy/ — Full of Joy JourneyHonest care, made to be shared.
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Full of Joy JourneySimplicity in Every DropClean & SheenShared CareFull of Joy JourneySimplicity in Every DropClean & SheenShared Care
Our Products
Two essentials, made to be shared.
Facial Wash · 100ml
Sval Cleansing Gel
A gentle, hydrating all-over cleanser for the whole family — leaves skin clean, never tight. Its soft foam comes from plant-based cleansers derived from nature — biodegradable, so every rinse is kinder to the planet.
01
Niacinamide
A well-studied multitasker that supports a visibly balanced, even look.
02
Panthenol
Pro-vitamin B5 to soften and soothe as it cleanses.
03
Trehalose
A natural sugar that helps skin hold on to moisture.
BPOM NA18261201816Halal ID00310001324420822
Soon
Moisturizer · 45ml
Lugn Moisturizing Gel
Weightless hydration that helps strengthen the skin barrier — light enough to reach for every day, morning and night.
01
4D Hyaluronic Acid
Multiple molecular weights for hydration that reaches across skin's layers.
02
Ceramide
Helps reinforce the skin's natural barrier and keep moisture in.
03
Panthenol
Pro-vitamin B5 to soothe and keep skin comfortable.
Halal ID00310001324420822
The Manifesto
Hej!
Skincare is our everyday best friend — applied, swiped, and trusted every single day.
What is — and what isn't — in our skincare shapes the health of our skin, our body, and our planet. We believe care should be gentle and effective — products you can reach for, year after year, with confidence in what's inside.
Fojj thrived from a simple bedrock — skincare that is clean & sheen: honest inside, glowing outside.
From our founder
It started with a simple question.
"Why is it so hard to find one skincare routine I can trust for my whole family?"
As a mom, I was the label-reader of the house — always searching for something gentle enough for my children, and straightforward enough that my husband would actually use it. Our bathroom shelf was overflowing: a different moisturizer here, another facial wash there, and still nothing that felt right for all of us.
Somewhere between all those labels, it clicked: what matters most in skincare isn't a complicated ten-step routine. It's simplicity — and knowing exactly what's inside.
So I created Fojj to cut through the clutter. A few essentials — a gentle moisturizer, an honest facial wash — made with clean ingredients we trust on our little ones' skin, yet made to work for grown-ups too. No fuss, none of the ingredients we'd rather avoid. Just simple, honest skincare for the people you love most.
Focus on what's in the formula, and stay honest about what's left out.
01
What's in the formula
We focus on what's in the formula — ingredients chosen with care and formulated to EU standards. We pair well-studied natural ingredients with high-quality synthetics at meaningful levels. Every ingredient must earn its place — unless its purpose is clear and well-supported, it's a "Thank you, next" from us.
Well-studied activesMeaningful concentrations
02
What's not in it
Clean means we're just as focused on what's left out. We choose to formulate without the 1,000+ substances restricted under EU cosmetics regulations, and the 15,000+ ingredients flagged by EWG — steering clear of anything harmful or merely questionable, synthetic or natural.
Fragrance-freeNo questionable activesFully disclosed list
03
Skincare for everyone
Fojj believes skincare is for everyone — women and men, every age, adults and kids. We're committed to gentle-but-effective care that's accessible to all: a great product at a fair price, crafted to some of the strictest standards in cosmetics — so you can share it with confidence.
GenderlessEvery ageFair price
04
A whole new experience
From getting to know us, to unboxing your package, to the first swipe on your skin — we want every moment to feel good. Until the last drop, we try not to waste — easing our footprint with more thoughtful, lower-impact packaging.
Considered unboxingLower-impact packagingUntil the last drop
The Concept
Shared Care
Skincare should fit naturally into everyday life — not complicate it.
Routines have grown overwhelming: more steps, more products, more trends to chase. So Fojj offers a simpler approach — care designed to be gentle, versatile, and easy to share across different people and lifestyles. Not perfection or performance-driven beauty. Honest care that feels effortless, inclusive, and real.
AClarity over complicationOnly what is essential — nothing to decode.
BTrust over trendsMade to be relied on, not chased.
CReal-life usability over perfectionSkincare for the life you actually live.
Our Promise
Three things clean actually means.
01 — Efficacy-first
Led by the formula, not the hype
Natural ingredients chosen for their skin benefits, paired with high-quality synthetics at meaningful concentrations — formulas built to perform, not just to market.
Well-studied activesReal concentrations
02 — For the whole family
One routine, the whole household
Genderless and gentle — husband included, and designed to stay part of your routine through life's different stages. Some formulas are made to be mild enough for younger, sensitive skin.
"Clean enough for the people you love most."
GenderlessFor every life stage
03 — Clean & transparent
Transparent, to a triple standard
Formulated to EU cosmetics standards — leaving out questionable and restricted ingredients — BPOM-notified, Halal-certified, and fragrance-free, with a fully-disclosed ingredient list.
BPOMHalalFragrance-free
The Name
Full of Joy Journey
That wholesome belief is what Fojj stands for. And Fojj — pronounced /foy/ — also means "wow" in Swedish. From the very first hello to the last drop, it's all about a joyous experience: for you, and for everyone around you.
Familjj
Listening is in our DNA.
From concepting to testing, every product is approved by you. We count on our dearest Familjj to keep us improving — because we won't change the world alone, but every single step matters.
The Gold Standard: Why We Formulate to EU Standards
When you apply a daily moisturizer or cleanse with a facial wash, you are trusting those products with your body's largest organ. We believe that trust should be backed by the strictest safety regulations in the world.
That is why every product we create is Formulated to EU Standards. But what does that actually mean for your skin, and why do we insist on it?
What is the "EU Standard" in skincare?
The European Union (EU) has the most rigorous and comprehensive cosmetic safety regulations globally, governed by the EU Cosmetics Regulation (EC) No. 1223/2009. While some regions take a reactive approach — waiting for an ingredient to be proven harmful before banning it — the EU takes a proactive, preventative approach.
Here is what the EU Standard guarantees:
01The banned listThe EU prohibits over 1,700 substances from being used in cosmetics due to potential risks to human health, including toxins, carcinogens, and endocrine disruptors.
02Strict restrictionsHundreds of other ingredients are heavily restricted, with strict limits on concentration to ensure they remain safe for daily, long-term use.
03Mandatory safety assessmentsBefore any product hits the market, its entire formula must be evaluated and signed off by a qualified scientific safety assessor.
04Zero animal testingThe EU strictly forbids testing cosmetic products or their individual ingredients on animals.
European Union1,700+
United States11
Substances prohibited or restricted for use in cosmetics. The EU screens ingredients before they reach your shelf; many other markets act only after harm is reported.
Pre-market safety assessment by a qualified expertEU · MandatoryElsewhere · Often not required
Animal testing for cosmeticsEU · BannedElsewhere · Still permitted in some markets
Declared fragrance allergens on the labelEU · RequiredElsewhere · Limited
Concentration limits set for long-term useEU · EnforcedElsewhere · Patchy
Fojj follows the EU ingredient list and these formulation principles.
Why we choose only EU-accepted ingredients
We believe you shouldn't need a chemistry degree to know if your skincare is safe. We chose to align our brand with EU standards because it eliminates the guesswork.
01Long-term skin healthMany standard cosmetics rely on harsh preservatives or aggressive active ingredients that offer a quick cosmetic fix but compromise the skin barrier over time. EU compliance ensures our formulas respect your skin's natural ecosystem.
02TransparencyEU regulations require allergens (like specific fragrance compounds) to be explicitly listed if they exceed trace amounts. This means you always know exactly what you are putting on your face.
03Global best practicesBy adhering to the strictest rules globally, we ensure our formulas are undeniably clean, safe, and effective, no matter where you are in the world.
3 skincare facts you might not know
To help you better understand your skin, here are three facts that drive our formulation philosophy:
01Your skin is highly permeableYour skin doesn't just act as a shield; it acts as a sponge. Ingredients applied to the epidermis can be absorbed into the bloodstream. This is exactly why keeping suspected toxins out of your daily routine is so critical.
02The microbiome mattersYour skin hosts a delicate balance of bacteria and fungi that keep it healthy. Harsh, unregulated preservatives can wipe out this good bacteria, leading to inflammation, breakouts, and sensitivity.
03Layering multiplies exposureIf a single product contains a tiny amount of a questionable chemical, it might seem harmless. But if your facial wash, toner, serum, and moisturizer all contain it, your cumulative daily exposure skyrockets. The EU regulates concentration limits with this exact "layering effect" in mind.
When you see "Formulated to EU Standard" on our packaging, it is our promise that we have prioritized your safety, your health, and your skin's future without compromise.
